When Chrissy speaks, Wall Street listens.
Drake is a man of many passions: the city of Toronto, female comedians, his mother, strip clubs, and whiskey. In fact, he loves whiskey so much he made his own: Virginia Black. The drink has previously been confined to smoky clubs, the halls of liquors stores, or just plastered all over Drake’s Instagram. But Drake and his business partner Brent Hocking have announced today that they will be going public and accepting investments from those who wish to join them in their “vision to redefine whiskey.”
The offering will begin at the end of the first quarter of 2018, and those who wish to invest should register interest now. Shares are starting at $5 and the minimum investment is $100.
Virginia Black is the lovechild of Drake and Brent Hocking, an “acclaimed spirits producer and entrepreneur” who is “known for creating award-winning brands and bottle designs,” per a press release. Hocking describes Virginia Black as the “perfect combination of exceptionally good juice in exquisite packaging at an accessible price” and is “pleased” that millions of Americans will now have the opportunity to join the “Virginia Black family.”
When it comes to taste, Virginia Black is a “rich, decadent, smooth” aged Bourbon whiskey with a “decadent profile,” which are also probably all the words Drake would use to describe himself. But it’s not just talk: the whiskey has been well-received by experts and has also won numerous awards, including being voted among the top 5 spirits in 2016 by Wally’s Wine and top 100 spirits of 2017 by Wine Enthusiast with a 91 point rating. In flavor profile ratings, it supposedly surpasses famous whiskey brands like Jack Daniel’s, Jim Bean, and Maker’s Mark.
“Virginia Black leads us into exciting new territory where Main Street meets Wall Street, giving millions of fans worldwide the opportunity to be a part of Drake's success,” Mark Elenowitz, CEO of TriPoint, which will be the lead managing selling agent and book runner for the public offering.
More from Complex
- Camila Cabello Shares the Dramatic Details Behind Her Fifth Harmony Departure
- Holographic Version of Roy Orbison Is Going on Tour Three Decades After His Death
- Jorja Smith Releases Stormzy Collaboration “Let Me Down”
- Arizona Republican Manages to Mock #MeToo While Apologizing for Calling His Dick a Gun
- LifeAtComplex: Employee Appreciation
Being an adult of a certain age, I'm OK with sharing this fact with you: I don't understand the first thing about bitcoin. I mean, I've heard about cryptocoin mining and have had people tell me to invest in it, but how does one do any of that? I couldn't tell you. Hell, even though bitcoin is said to (somehow) be more valuable than McDonalds and Disney, I didn't even realize there were physical bitcoins until I found the above photo for this very post.
Anyways, like I said, heads have been talking about investing in bitcoin HEAVY over the last week or so. Apparently, it's gone up as high as $19,000 per unit at one point (jumping more than 1,000 percent since the beginning of 2017), and is currently hovering around the $16,000 mark. This has people going nuts trying to invest as much as they can, even to the point of taking out mortgages on their homes to invest in Bitcoin. Why? Because people will do anything when something as sought-after as bitcoin is in its “mania” phase.
Despite reports that bitcoin is indeed a bubble, that doesn't seem to stop people. CNBC is reporting that Wall Street isn't even convinced that bitcoin is actual currency, which is concerning. It's wild, especially considering that a show like Mr. Robot, which aims to showcase what would happen during an actual economic crisis, is highlighting how important a bitcoin-esque line of currency would be in those kinds of financial downfalls.
What does any of this mean, in layman's terms? Essentially, invest in bitcoin at your own risk. While the future could change, currently, it's in a frenzied state, and may not even pan out in terms of actual dollars. That said, if you're not ready to put in the work on the pros and cons of playing with that kind of fire, don't do insane shit like putting a mortgage on your house to potentially fuck your livelihood up.
More from Complex
- New York Rapper Zillakami is Taking Hip-Hop to Brutal New Extremes
- Vic Mensa Highlights Oppression Throughout the World in Powerful “We Could Be Free” Video
- XXXTentacion Goes Back on Retirement Claims, Promises 3 Albums in 2018
- Miguel Calls Sexual Assault Allegation Against Him ‘Bizarre and Twisted’
- G-Eazy Adds Juicy J, French Montana, and Belly to “No Limit” With ASAP Rocky
The saying “bet on yourself” may sound cliché, but if you truly put it into motion you're bound to find success. Designer Jon Buscemi turned jobs at DC Shoes and Girl Skateboards into his own footwear brand Gourmet, and then later an eponymous brand featuring a pair of sneakers worth over $100,000, all the while staying true to what he envisioned.
In our new episode of Blueprint with Complex's Editor-in-Chief Noah Callahan-Bever, Buscemi details how he went from Wall Street to founding an eponymous lifestyle brand that marries hip-hop to high fashion.
Watch the full interview above and subscribe to Complex to catch upcoming episodes of Blueprint.
More from Complex
Oscar-winning actor Philip Seymour Hoffman was found dead in his apartment on Sunday the Wall Street Journal reports He was 46 years old A law-enforcement official told the paper that the New York City Police Department is investigating and is seeking to determine the cause of death According to the New York…
Listen here: Soundcloud Worth $700 Million
Who remembers when Soundcloud started or how you heard about it? Probably no one — all you know is a friend of a friend told you about this great place online where you could listen to artists awesome music for free, nada, cinch, zero. Well, founders Alex Ljung and Eric Wahlforss, now have five offices around the world in leading cities London, New York, San Francisco. In their latest funding round, the company raised $60 million, raising their worth to $700 million, according to the Wall Street Journal. Talk about ROI. Institutional Venture Partners and the Chernin Group are the forces behind the investment. “SoundCloud’s similarities to YouTube and its international reach were among the reasons they decided to invest,” said Institutional Venture Partners about their decision.
The ‘Wolf of Wall Street’ leading man came out on top in the Best Actor, Comedy.
By Kevin P. Sullivan
‘Wolf of Wall Street’ has tips on how much you can imbibe this Sunday before you risk doing ‘something silly.’
By Kase Wickman, with reporting by Josh Horowitz