LifeAtComplex: Lonzo Ball Is The Best Rapper, Don’t @ Me

On today’s episode ?order silagra vs suhagra John Geiger stops by to do Sole Collector’s show Full Size Run. Afterwards Tony catches up with Geiger in a sit down game we call “10 Sentences”. Tony wrote 10 incomplete sentences and John Geiger has to complete them.  We talk about vacation destinations, celebrity body swaps, and which basketball player raps the best… Needless to say it’s LONZO BALL!

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Knicks’ Emmanuel Mudiay Reads Mean Under Armour Comments

Having made a career out of going against the grain, it's not surprising that Emmanuel Mudiay bucked the trend by joining the Under Armour family when he turned pro in 2014. One of several UA team athletes wearing the new knitted Heatseeker sneaker, Mudiay is now playing in New York, where thick skin is necessary to grind through the ups and downs of hooping in the Mecca.

That thick skin also helps Mudiay deal with the flack he catches for being with a footwear brand still in search of its identity in the market. Just 22-years old, Under Armour has come a long way in recent years, but it hasn't stopped its detractors from making noise. On the most recent episode of Release Roundup, Rich 'MaZe' Lopez addressed the haters and even read some of the mean-spirited messages regarding UA that some readers have left on Sole Collector's social media channels. Mudiay handled the criticism well, representing the brand like a true ambassador.

One of the most common complaints about Under Armour footwear is the design of its primary logo and how it looks on shoes. Instead of being combative, Mudiay offered an honest assessment.

“Trust me, we have all talked about that. Even the people involved. If you look at Steph's new shoe, the sign is super little. And that's something that, when they come to me when I have my PEs and stuff to, they always ask me what you think about the logo. I be like we gotta bring that down, it's so big on everything.”

Watch Mudiay fend off more anti-UA comments in the video above.

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Biggs on If Nelly Took the Air Force 1 From Roc-A-Fella: ‘It’s Not a Taking or Jacking Kind of Thing’

The latest episode of Sole Collector's series Full Size Run features Roc-A-Fella co-founder Kareem “Biggs” Burke, who sat down to discuss the label's history with the Air Force 1. Alongside highlighting Kanye's impact on sneaker culture and sharing his thoughts on Drake possibly leaving Jordan Brand for Adidas, Biggs also spoke about whether Nelly took the Air Force 1 from Roc-A-Fella.

At the 6:30 mark in the video, he explained, “I mean, I don't really go into that. A sneaker's love is all over. If someone gravitates towards something and wants to put it in a song, or something like that, more kudos to them. It's not a taking or jacking kind of thing. We don't got equity in Nike. We don't own that sneaker. And what he was talking about at the time didn't have the Roc-A-Fella logo on it.”

As for his thoughts on Drake and Jordan Brand, he said, “A lot of people are big in music, it doesn't mean they're big as a brand. There are a lot of artist[s] that sell records, but that doesn't mean they can sell things outside of that. Doesn't mean that kids wanna dress like them or be like them. There's other guys that sold much more than them, but doesn't mean that if you put a sneaker on them, that they were gonna sell sneakers and clothes.”

Watch the full episode of Full Size Run above.

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LifeAtComplex: Off White Jordans, NMD Human Race & Taylor Bennett

 On today’s episode, up and coming rapper, Taylor Bennett stops by the office to chop it up with Tony. Taylor is currently on his #RESTORATIONOFANAMERICANIDOL tour and he recently released his new single Minimum Wage. Later on Zoe unboxes a “sweet” package from Adidas Originals. Tony manages to get his hands on a pair of exclusive White Off-White Air Jordan 1’s and Adidas NMD Human Race “Equality” sneakers via Rich Maze Lopez from Sole Collector. The question is, which sneaker would you cop?

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The Art of Reselling: A Numbers Game That Demands Patience and Finesse

Whether or not you're a fan of the reselling game, you can't deny the massive market that has been created because of it.

To give you a better idea of its history and what goes into it, Complex News spoke with Supreme enthusiast Racks Hogan and Rich “Maze” Lopez of Sole Collector about the art of reselling and what makes one item more hype than others.

Racks says that while he does work in the reselling industry, he's not a fan of being called a reseller because there's so much more to the process. “I don't like the term 'reselling' because I feel like it takes away from the actual work that a person puts in,” he explains. “I would never call a person that freezes they ass off, dedicates their time, does their homework, I would never just degrade them to a term like reseller.”

Check out the full video above, and if you missed it, Racks, Jerry Lorenzo, ASAP Ferg, and more spoke with Chris Gibbs and Complex's Karizza Sanchez about the pros and cons of exclusive drops. You can watch that below.

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Unveiling the Most Exclusive Sneaker at All-Star Weekend

Christmas comes in February for sneakerheads, who get the benefit of big brands stuffing NBA All-Star weekend with high profile releases. Here, the Full Size Run team breaks down the best and the worst of what's coming out and unveils the most exclusive sneaker at All-Star Weekend, the never-before-seen Pharrell x Adidas BYW. 

Check out the video above, and make sure to subscribe to Sole Collector on YouTube for Unboxings, Full Size Run, and much more.

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Trinidad James Blew Over $1,000,000 on Sneakers

Gold Gang Records founder Trinidad James sits down with Full Size Run to talk about his sneaker collecting credentials, Justin Timberlake's Super Bowl Air Jordan 3 stunt, and the crazy amount of money he spent after dropping “All Gold Everything.” 

Check out the video above, and make sure to subscribe to Sole Collector on YouTube for Unboxings, Full Size Run, and much more.

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Wild ‘n Out’s Conceited Roasts Your Favorite Rapper’s Sneakers and Fits

Battle rapper Conceited has made a name for himself roasting people with rhymes and on MTV's Wild 'n Out, and he recently joined Sole Collector's Full Size Run to dismantle the sneaker fits of Kanye West, Lil Yachty, and Nick Cannon, and told the crew how he's able to match his Air Jordan and Nike sneakers from head to toe. 

Watch the episode above.

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Wild ‘n Out’s Conceited Roasts Rappers Worst Sneaker Fits

Battle rapper Conceited has made a name for himself roasting people with rhymes and on MTV's Wild 'n Out, and he recently joined Sole Collector's Full Size Run to dismantle the sneaker fits of Kanye West, Lil Yachty, and Nick Cannon, and told the crew how he's able to match his Air Jordan and Nike sneakers from head to toe. 

Check out the video above, and make sure to subscribe to Sole Collector on YouTube for Unboxings, Full Size Run, and much more.

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What It’s Like to Make Custom Sneakers for Kanye West, LeBron James, and Lonzo Ball

Custom sneakers have become common place these days. Everyone has them: athletes, celebrities, and artists. They're worn on NFL fields, on NBA courts, and shared across social media. To get a better scope of what it's like to make these shoes, Sole Collector's Full Size Run caught up with Mache, the custom sneaker guru to the stars.

During the episode, he talks about a pair of sneakers he gifted to Kanye West that, supposedly, Adidas didn't want him to wear in public, making custom sneakers for LeBron James and Lonzo Ball, and what it was like to make the cleats that Stefon Diggs wore when he made the legendary catch last weekend against the New Orleans Saints.

Mache also reveals a pair of “Free Meek Mill” cleats that will be worn by Jarius Wright this weekend as the Minnesota Vikings play the Philadelphia Eagles.

 

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