Complex’s weekly series Don’t Believe the Hype takes a look at what’s hot and what’s just hot air. Sneakers, clothes, tech, food—nothing is safe. So when the biggest name in streetwear combines forces with the biggest name in sneakers…the potential for massive hype is there and more. So is the Supreme x Nike Humara equal to its billing? Speedy finds out what Complex staffers think in this episode of Don’t Believe The Hype.
On today's episode of Out of Bounds, the team jumps straight into UCLA players LiAngelo Ball, Codey Riley, and Jalen Hill getting arrested in China for shoplifting. Gilbert Arenas talks about the time he and Nick Young were supposed to do a reality show together. The team continues to countdown the days until Colin Kaepernick gets signed, debate whether LeBron or Kyrie has the best sneakers this season, and extend their condolences to former MLB player Roy Halladay's family and friends who died in a fatal plane crash.
At this year's ComplexCon, Nike highlighted originality and creativity by allowing attendees to customize their very own Air Force 1. Complex News' Beija stopped by the Nike installation to put her own spin on the classic sneaker, and she definitely had an outside-the-box approach. You can check that out up top.
Complex News' Jinx sat down with Ferg and his cousin/Silk City partner Demetrius to get the full breakdown on how the collaboration came about.
“As I kid growing up I always collected fitteds to go with my sneakers,” Ferg explained. “Now that I got the platform, I reached out to them and they actually picked up my call, and was like, 'Let's do it.'”
Ferg also shared the importance of expanding his personal brand through a company like New Era. “The big brands offer a demographic that you may not have,” he said. “Everybody might not like ASAP Ferg. But, teaming up with New Era, you got people from all walks of life… They may not know who I am, but they can discover me by liking the design of my hat.”
Check out the full video up top and keep it locked to Complex for all the biggest news and moments from ComplexCon.
Besides Michael Jordan, few athletes have been able to match the footwear output and quality that Kobe Bryant was able to achieve during his NBA career. From Adidas to Nike, it's safe to say that he's the second best basketball player in signature shoe history (there, I said it). This past week, Bryant had choice words for another Los Angeles Laker looking to break into the signature shoe game, Lonzo Ball.
During an interview with CNBC, Bryant said about Ball's Big Baller Brand, “It's not good enough to have a shoe and launch a shoe. In that market, in that business, you have to make sure the product is there. That's the only way you can challenge the big guys, is if the innovation and the quality of the product is there.”
It's funny because Lonzo's ZO2 sneakers with BBB are a clear rip off of Bryant's signature sneakers with Nike. With this happening, the guys at Full Size Run (myself included) decided to break down what Kobe's words mean.
The saying “bet on yourself” may sound cliché, but if you truly put it into motion you're bound to find success. Designer Jon Buscemi turned jobs at DC Shoes and Girl Skateboards into his own footwear brand Gourmet, and then later an eponymous brand featuring a pair of sneakers worth over $100,000, all the while staying true to what he envisioned.
In our new episode of Blueprint with Complex's Editor-in-Chief Noah Callahan-Bever, Buscemi details how he went from Wall Street to founding an eponymous lifestyle brand that marries hip-hop to high fashion.
DJKhaled is back to break the Internet once again with Joe La Puma for Complex Closets, and this time he brought his son Asahd along to show their now-shared sneaker collection and to celebrate his first birthday.
During the episode, Khaled gives another look at his sneaker closet, which now includes sneakers for his son, Asahd, who already owns exclusive Air Jordans. He gives an in-depth look at his own “Grateful” Air Jordan IIIs that Jordan Brand gave him to celebrate his album going platinum, and he explains that the first four pairs have a misspelling on them and are worth more money. Khaled also shows unreleased Air Jordans, such as the Air Jordan IIIs for Russell Westbrook, Drake’s University of Kentucky pack, the friends-and-family version of the Kaws x Air Jordan IV, the Air Jordan Vs for Mark Wahlberg, the “Denim” Air Jordan IIIs, and tells a touching story of how he received the Air Jordan 1s for Craig Sager. He also talks about Jay Z signing a pair of the Reebok S. Carters for him, responds to Lil Yachty wanting to battle his closet, and hints that Asahd might have his own Air Jordan sneaker on the way, all while giving more keys to life.
The dad shoe trend is here in full force, whether you like it or not. When it comes to these chunky, mall-walking sneakers, there's one shoe that reigns supreme: The Nike Air Monarch. It's Nike's best-selling sneaker and has become an ironic favorite of sneakerheads in the past few years. In recent times, Russell Westbrook has been seen wearing the sneaker courtside, Eric Koston has skated in them, and Concepts has even teased a supposed collaboration on the shoe. It's safe to say, for the time being, that the Monarch is here to stay with the cool kids. On the most recent episode of Sole Collector's Full Size Run, co-hosts Rich “MaZe” Lopez, Brendan Dunne, and yours truly got a chance to speak to Jason Mayden, former Nike and Jordan Brand designer who worked on the Nike Air Monarch II.
In the episode, Mayden breaks down his inspiration behind the shoe, which included thinking of dads hanging out in a wood-paneled room, watching football, and drinking Budweiser — after mowing the lawn.
He also talks about what it was like to design sneakers for Michael Jordan and how the Jordan Fusions came about.
EricKoston is one of the best professional skateboarders of all time and he’s also the biggest sneakerhead in his industry. He recently joined Complex’s Joe La Puma to go Sneaker Shopping at Flight Club in Los Angeles and talked about his two decades of having a signature shoe and shared a deep knowledge of footwear.
In the episode, Koston shares how he feel in love with the Air Jordan 1 during a visit to Japan in 1994 and remembers looking up to skaters who wore the sneaker back in the day. He also explains how he convinced eS to copy the Air Jordan XII for one of his signature sneakers. Koston talks about how he signed with Nike SB in 2009 after being a long-time fan of the brand and what it was like to have a collaboration with Kobe Bryant. During the shoot, Koston goes on about his love for Supreme and what makes the brand’s Nike collaborations special and how Virgil Abloh wanted him to skate in the Off-White Blazers. He ends up spending almost $2,000 on the Kaws x Air Jordan IVs and the Nike Flyknit Trainers.
WWE superstars The New Day, made up of Kofi Kingston, Big E, and Xavier Woods, are the longest-reigning Tag Team Champions in WWE history, and they met up with Joe La Puma at Flight Club in New York City to talk about the sneakers they wear in the ring with special guest Wale.
In the episode, Kofi talks about the Nike LeBron sneakers that he wore the first time The New Day joined as a tag team. The guys also talk about why more wrestlers in the WWE are starting to wear sneakers in the ring and how Kofi helped pave the way for people to ditch their boots. Later in the episode, veteran wrestling fan, Wale joins the trio to talk about his “Intercontinental Champ” sneakers that he made with ASICS and the current crossover between wrestling and the sneakers community. In the end, all four of the guys go shopping, spending over $5,200 on Jordans, Air Maxes, and rare and expensive collaborations from Nike and Adidas.