The Art of Reselling: A Numbers Game That Demands Patience and Finesse

Whether or not you're a fan of the reselling game, you can't deny the massive market that has been created because of it.

To give you a better idea of its history and what goes into it, Complex News spoke with Supreme enthusiast Racks Hogan and Rich “Maze” Lopez of Sole Collector about the art of reselling and what makes one item more hype than others.

Racks says that while he does work in the reselling industry, he's not a fan of being called a reseller because there's so much more to the process. “I don't like the term 'reselling' because I feel like it takes away from the actual work that a person puts in,” he explains. “I would never call a person that freezes they ass off, dedicates their time, does their homework, I would never just degrade them to a term like reseller.”

Check out the full video above, and if you missed it, Racks, Jerry Lorenzo, ASAP Ferg, and more spoke with Chris Gibbs and Complex's Karizza Sanchez about the pros and cons of exclusive drops. You can watch that below.

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Jerry Lorenzo, ASAP Ferg & Deon Point Discuss the Pros and Cons of Exclusive Drops | ComplexCon(versations)

If you haven't lined up for a limited clothing release or sneaker drop, you probably know someone who has. It's a reality in streetwear culture today that affects retailers and consumers, and has also given way to a massive resale market. 

At ComplexCon 2017, Union LA's Chris Gibbs and Complex's own Karizza Sanchez hosted the Drop Science panel, which highlighted the pros and cons of exclusive drops. Jerry Lorenzo (founder, Fear of God), Deon Point (creative director, Concepts), Kevin Le (marketing supervisor, Bape), Racks Hogan, and ASAP Ferg joined in on the conversation to offer their insight on the topic.

The resale market for sneakers and limited drops has become a billion dollar industry, and retailers and creatives realize it's impossible to prevent people from selling the product to earn a few extra bucks. “It's definitely a gift and curse for sure. You like to see your product skyrocket and reach an elevated cost in what people paid, but you want people wearing your shit,” Point explains. “If I see a kid… they tag me in [a photo] like, 'Yo, I'm selling these.' Motherfucker I want you to wear 'em!”

Lorenzo offers a similar sentiment about his Fear of God line. “I love to see kids wearing it and enjoying it, but you can only do so much from this side. Once it hits the market it kind is what it is, and you have to not really be attached to that after part of the transaction.”

Racks Hogan has built up a rep as a go-to reseller in the New York area, and he breaks down his approach to how he decides the price for certain product. Ferg also recounts the time he waited in line to cop the Nike Air Yeezy, and based on his story it wasn't the safest environment to be in.

Bradford Shellhammer of eBay also drops in to share some data about the e-commerce giant, as well as give away a pair of the limited Shoe Surgeon x eBay x Jordan 1.

Catch the full video up top, and keep it locked to Complex as we'll be sharing more ComplexCon(versations) panels featuring the likes of André 3000, Rick Ross, Lena Waithe, Ryan Coogler, Virgil Abloh, Cam'ron, and more.

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