Paul Rosenberg May Have Revealed the Title of Eminem’s Upcoming Album

Paul Rosenberg tried to spread the word about Yelawolf's upcoming album Trial by Fire, but it looks like he has simultaneously​ unveiled the title of Eminem's much anticipated new project. On Wednesday, Rosenberg posted a photo of himself holding the physical copy of Yelawolf's third studio effort with the caption, “@Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby.”

 

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on Oct 25, 2017 at 1:26pm PDT

In the background, there appears to be a harmless looking billboard promoting a medication called “Revival.” 

However, the medication sports the backwards “E” synonymous with Em's logo. Reddit detectives then pinpointed that the full ad online was placed by Interscope Records. There's also a website for “Revival” that offers some clues, hinting at Em's involvement with what seems to be the fake medication. “Revival” is said to treat the ailment “Atrox Rithimus,” which is also not a real thing. 

If you call the number 1-833-243-8738 you'll be greeted by a voice that says “Thank you for your interest in Revival, the No. 1 slightly invasive treatment for Atrox Rithimus. You only get one shot to beat AR,” an obvious reference to Em's song “Lose Yourself.” Dr. Dre and Eminem's song “I Need A Doctor” is also playing in the background. The automated message then continues, “Don't miss your chance with Revival. Please hold to speak to a patient care representative.” 

We reached out to Eminem's rep for a comment though have yet to receive a response. We'll update when we hear back. If this is actually a part of the promotional campaign for the new album, which it sure looks to be, it's pretty creative and thorough. 

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Joe Budden and DJ Akademiks Debate Whether or Not Eminem’s Longtime Manager Can Save Def Jam on ‘Everyday Struggle’

On today's #EverydayStruggle, Joe Budden, DJ Akademiks, and Nadeska ran through the day of news, which included Paul Rosenberg's move to save Def Jam Records, Lil Yachty calling out the XXL cyphers, and French Montana not knowing who produced his biggest hit ever. Later, the crew dove into Akademiks' Twitch game before dissecting Lloyd Banks' career. To wrap, the gang ran through some quick hits before answering a bunch of fan tweets. 

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Eminem Helped Produce a Comedy Film About Battle Rapping

Self-proclaimed “rap godEminem is taking his love for hip hop to another level. The Detroit lyricist is billed as a producer for the upcoming film Bodieda satirical take on battle rapping. The film, which also features contribution credits from Em's manager Paul Rosenberg and producer Adi Shankar, has been selected as the Midnight Madness Opening Night Film for the 2017 Toronto International Film Festival, also known as TIFF. You can watch the trailer below.

The film focuses on race relations through the lens of a graduate student who becomes submerged in the battle rap underground while working on his thesis. Joseph Kahn, who co-wrote Bodied with Toronto battle rapper Alex “Kid Twist” Larsen, is the film's director. Kahn is best known as a music video director, with credits ranging from the Backstreet Boys to Destiny's Child to, surprise, Eminem. Anthony Michael Hall, Debra Wilson, Jackie Long, Charlamagne Tha God, and Calum Worthy star in the movie, alongside veteran battle rappers Jonathan “Dumbfoundead” Park and Dizaster. 

In a statement, Shankar praised Kahn and his influence: “We meet certain people through the course of our lives who have a tectonic impact on us. These individuals guide us and then challenge us to become the best version of ourselves. That person for me has been Joseph Kahn. He's believed in me as an artist, been generous with his knowledge, and forced me to push my creative boundaries.”

Bodied will premiere at TIFF on Sept. 7.

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