Donald Trump’s Tweets Gave LaVar Ball an Estimated $13 Million Advertising Boost

Aside from being marketed as the biggest retail shopping day of the year, November 24 marked the expected ship date of Lakers rookie point guard Lonzo Ball’s $495 ZO2 Prime Remix. 

Ball Family patriarch LaVar Ball recently took to Twitter to send a not so subtle reminder about the launch.

“The only thing better than finishing this chocolate cake is Big Baller Brand has released the ZO2s,” Ball said via a video he posted to Twitter Friday. “They are in flight…tonight.” 

Lonzo Ball, the actual face of Big Baller Brand, is in the midst of an uneven season punctuated by a historic triple-double and cringe-worthy shooting performances, while his father and BBB founder LaVar Ball has squared off with President Trump and any talking head that would grant him airtime.

Trump’s infamous “I should have left them in jail” tweet regarding LiAngelo Ball’s shoplifting incident and what was, to his twisted mind, LaVar’s insufficiently obsequious response, may ultimately prove to be a net positive. The tweet from November 19 might have provided eight figures worth of essentially free advertising for the Ball’s upstart apparel company.

“LaVar Ball’s ongoing feud with President Donald Trump is estimated to have given the company more than $13 million in equivalent advertising value, according to a sponsorship evaluation firm,” ESPN’s Nick DePaula and Darren Rovell noted in a recent ESPN report.

To be clear, this wasn’t exactly a feud. A sitting president sent some petty tweets at American citizens for not showing what he deemed the proper amount of gratitude for an international incident he has yet to prove he helped fix

Much has been made over Ball and his father eschewing major sneaker brands to launch their Big Baller Brand imprint. DePaula and Rovell estimate the family’s reported asking price of $1 billion cost them a $10 million guaranteed deal from at least one of the four major sports apparel companies.

You can read DePaula and Rovell’s full report via ESPN.

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Mia Khalifa and Gilbert Arenas Explain Why Masked Kyrie Is Overrated on ‘Out of Bounds’

On today's episode of Out of Bounds, Mia shows off her oversized, blinged-out turnover chain after University of Miami's big win, and Gilbert Arenas admits to finally being impressed by Lonzo Ball's play. The team also weighs in on masked Kyrie Irving, Russell Westbrook's fashion sense, and 49ers fans breaking the long streak by getting “0-16” tattoos. Will this be a new trend?

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Lonzo Ball Becomes Youngest NBA Player to Notch a Triple-Double

Lakers guard Lonzo Ball messed around and got a triple-double Saturday night, and the much-hyped UCLA product made some history in the process. Early in the fourth quarter of a 98-90 loss to the Milwaukee Bucks, Ball grabbed his tenth rebound to go along with his 13 points and 11 assists. You can see Ball make history at the 2:23 mark in the video above.

At the age of 20 years, 15 days, Ball surpassed LeBron James as the youngest NBA player to record a triple double—the statistical achievement of reaching double figures in three statistical categories.

Former Lakers great and current Lakers President of Basketball Operations Magic Johnson, saw his share of triple doubles as a player and offered his rook some congratulations via Twitter.

“Congratulations to Lonzo @ZO2_ for becoming the youngest player in NBA history to record a triple double,” Johnson tweeted.

Given that the young Lakers took an L to drop their overall record to 5-8, Ball didn’t seem particularly impressed with his achievement.

“I really don't care,” Ball told reporters after the game. “We took a loss. It don’t really mean nothing.”

Earlier this summer, Ball became the first NBA rookie to get a triple-double during the Las Vegas Summer League.

The first 13 games of Ball’s professional career have been expectedly uneven, as Ball’s highlight reel assists have come with shooting woes and his brother LiAngelo being detained in China for a reported shoplifting charge. When speaking exclusively with Shams Charania of Yahoo’s The Vertical, Ball shrugged off his early season scoring struggles.

“I really don’t give a … I’ve played this way my whole life,” Ball told Charania. “In today’s NBA, a lot of point guards get buckets, but I go off my impact and what I can do to win games. It’s not going to be scoring every night, but I’m trying to improve that. The way I play, it comes from Dad. He really don’t care about noise either. My dad had me on lesser teams, so I had to do more and it prepares me.”

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Mia Khalifa and Gilbert Arenas Debate If Kyrie Irving Is Overrated on ‘Out of Bounds’

On today's episode of Out of Bounds, the crew opens with a video of Sean Kingston claiming he and Serena Williams had a fling. Fake news or nah? They also debate if Kyrie Irving is overrated and catch up on recent updates on the LiAngelo Ball arrest story. Gilbert Arenas is still unimpressed by Lonzo Ball, Mia Khalifa is not a fan of Jalen Ramsey or conservatives, and the two have a heated back-and-forth on whether Grayson Allen still has a chance of making it to the NBA. 

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Mia Khalifa and Gilbert Arenas Grade Lonzo Ball’s Dance Moves on ‘Out of Bounds’

On today’s episode of Out of Bounds, the crew grades Lonzo’s dancing skills, Mia tells Tiger Woods to give it up and retire gracefully, and they rate basketball star and producer JaVale McGee’s new track (under the alias Pierre). They also take some time to praise and clown a few athlete’s Halloween costumes.

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Kobe Bryant Has Words for Big Baller Brand

Besides Michael Jordan, few athletes have been able to match the footwear output and quality that Kobe Bryant was able to achieve during his NBA career. From Adidas to Nike, it's safe to say that he's the second best basketball player in signature shoe history (there, I said it). This past week, Bryant had choice words for another Los Angeles Laker looking to break into the signature shoe game, Lonzo Ball.

During an interview with CNBC, Bryant said about Ball's Big Baller Brand, “It's not good enough to have a shoe and launch a shoe. In that market, in that business, you have to make sure the product is there. That's the only way you can challenge the big guys, is if the innovation and the quality of the product is there.”

It's funny because Lonzo's ZO2 sneakers with BBB are a clear rip off of Bryant's signature sneakers with Nike. With this happening, the guys at Full Size Run (myself included) decided to break down what Kobe's words mean.

Watch the episode above.

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LeBron James Wished Lonzo Ball Happy Birthday, and OMG, He’s Signing With the Lakers, Isn’t He?

Does LeBron James want everyone to think he’s signing with the Lakers next summer? There are already plenty of people who think he’s going to head west when he becomes a free agent in July 2018, including some NBA fans who are convinced that he’s going to take his talents to Los Angeles and sign with the Lakers. And on Friday, he threw a few more logs on that fire by taking to Twitter to wish Lonzo Ball a happy 20th birthday.

Now, it’s not out of the ordinary to see LeBron wishing his famous friends happy birthday on social media. Just the other day, he posted this on Instagram for Drake’s 31st birthday.

But because there are so many people who are already convinced that LeBron is going to the Lakers, his tweet for Lonzo raised a lot of eyebrows. And there are now people who think this is definitive proof that he’s headed to L.A.

You buying it? Whatever the case, the #LeBronZo hype is clearly real.

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Mia Khalifa and Gilbert Arenas Discuss Lonzo Ball vs. John Wall on ‘Out of Bounds’

On today’s Out of Bounds, Gilbert, Mia, Pierce, and Adam ask what's up with 76ers rookie Markelle Fultz, predict an ass whooping for Lonzo and the Lakers against John Wall and the Wizards, and get into rookie hazing like JuJu Smith-Schuster’s bike theft.

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Is Lonzo Ball’s Trainer Trolling Nas With This Photoshopped T-Shirt?

The Lonzo Ball and Nas saga continues.

A photo of Ball's manager/trainer Darren Moore wearing a T-shirt with a Photoshopped version of Nas' 1996 album It Was Written with Ball's face on the cover rather than Nas' face has surfaced. Lonzo posted the picture, which includes fellow Lakers star Brandon Ingram and others, to Instagram on Wednesday night with the caption “H8FUL 8️⃣ .” 

 

H8FUL 8️⃣

A post shared by Lonzo Ball (@zo) on Oct 11, 2017 at 5:22pm PDT

Nas and Lonzo haven't been on the best of terms since the 19-year-old made some disparaging comments about the legendary Queens MC. It all started when the season premiere of Ball in the Family aired. In it, Ball said, “Y’all outdated, man. Don’t nobody listen to Nas anymore…Real hip-hop is Migos, Future.”

The comment, understandably, didn't sit well with many rap fans.

Even philosopher and critical race theorist Lil B threatened to curse Lonzo for his Nas remarks. 

Shortly after Lonzo made the comments about Nas not being relevant anymore, Nas' manager fired back on Twitter, saying that Nas has no idea who Lonzo even is. 

But who knows? If Lonzo—who has been dropping rap songs left and right lately—keeps this up, the “beef” between him and Nas might end up spilling over onto some tracks. At this point, would you even be surprised?

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#LifeAtComplex: Tony Gives Away 1 of 1 Customized Vans

#LifeAtComplex is a daily vlog that offers an inside look at Complex. Watch as Tony Mui takes viewers behind-the-scenes in the office—you never know who or what will pop up.

On today’s episode, Tony decides to give away his pair of Vans that won in the customized sneaker battle with Beija. Later, staffers from outside of New York share some handy tips on how to maneuver in the Big Apple.

Subscribe to Complex on YouTube to check out more episodes of #LifeAtComplex, and follow us on Twitter and Instagram.

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