Rick Ross Says Kanye Made Him Throw Out First “Devil in a New Dress” Verse

While out at ComplexCon, Rick Ross sat down with Complex News' Speedy Morman to talk about one of the most important verses in his catalog: his song-closing bars on Kanye West's “Devil in a New Dress.”

During the My Beautiful Dark Twisted panel, Rozay revealed he had to record another verse for the song. Here, he shared more about the experience.

“When I recorded that verse for the first time, he came in, heard it,” Ross recounted, “he told me he thought I could do better. And he walked out.” The MMG boss didn't let that moment deter him from delivering something special. “And then I wrote another one, and the second verse I wrote is the one you hear on the album.”

Check out the full interview above, where Ross also talks about standing up for Lil Wayne in the Birdman financial feud

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Cam’ron Calls Out Kanye for the Way He Handled Jay Z Feud

This time last week, all we knew was that Cam'ron was dropping his latest mixtape. After gracing ComplexCon over the weekend (with a gang of puppies), we didn't know WHAT to expect from Cam's new project, The Program, although he did drop some hints at the material he'd be releasing, posting on Instagram earlier this week that he was “on some bullshit on this joint,” then warning “If u emotional don't listen.” Who was thinking that this meant he had some lines ready for Kanye West?

On the mixtape's fourth track, “Coleslaw,” Cam starts things off speaking about the situation between Kanye West and Jay Z, which rose back into conversation via Hov's “Kill Jay Z” on 4:44. After saying “you don't like it when I'm nice. You only like it when I'm ignorant, so that's exactly what you get,” Cam went in.

Kanye got on stage, what he do? Play Jay-Z out
What he do next? Check into the crazy house?
Fuck that, you made a living talking greasy
Besides that, man, you Yeezy with the Yeezys
Be yourself, you ain't gotta go AWOL
And fuck that, 'Ye, I been that way since yay tall
If you regret it, then dead it, but if you said it, you said it

It's hard to tell what made Cam address the situation, aside from a longstanding (and still extant) antagonism towards Hov. No matter what, it's an interesting verse. On one hand, Cam appears to be throwing shots at Kanye, but on the other hand, Killa Cam is also encouraging 'Ye to stand behind his words.

Interesting times, either way. Check out The Program for more of Cam's fire.

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Meet Willo Perron, the Creative Genius Behind Jay-Z’s ‘4:44’ Album Art and Tour

Hunched over his laptop, Willo Perron is scrolling through a digital mock-up of an unreleased project for Jay-Z’s 4:44 album. Over several peach-colored pages, in simple black Larish Neue font, there are release dates for 4:44 in different countries, photos of the 4:44 ads plastered on billboards, buses, taxis, and subway stations that teased the rapper’s thirteenth studio album, and more. “It’s really a manual for the 4:44 brand,” he says, sitting in his West Hollywood studio on an October afternoon.

Perron, a multi-disciplinary designer and director, collaborated with Jay-Z to concept the packaging and creative direction for 4:44. He designed the album artwork and played a seminal role in the brilliant rollout that included the mysterious “4:44” ads and the black and white teaser starring Oscar winner Mahershala Ali, which premiered during the 2017 NBA Finals. “We went through a few other iterations of what the record was going to be called,” Perron says in his first extensive interview. “When we landed on 4:44, I was like, ‘It’s just this color and these digits.’ We wanted to do a really didactic campaign.”

While he won’t say much about it, he also designed the set and stage visuals for the official 4:44 Tour, which kicked off late last month. During the show, Jay-Z performed on an octagonal stage, placed in the middle of the stadium, with eight vertically-suspended screens hovering above him that showed various camera angles from the stage and footage of peers and family, some of which he erased himself from.

Perron first worked with Jay-Z on the rapper’s 2012 American Express UNSTAGED performance at South by Southwest. But he’s been behind the scenes of other memorable album covers, live shows, retail spaces, and videos for years. In 2008, he worked on Kanye West’s critically acclaimed Glow in The Dark Tour. Rihanna has enlisted him to creative direct many of her performances, including her Diamonds Tour, ANTI Tour, and her 2016 MTV Video Vanguard Award production. “I guess after years of successful Kanye and Rihanna stuff, you eventually get that call [from Jay-Z],” he says. He also designed the set and stage visuals for Drake’s 2013 Would You Like A Tour? and built several of Stüssy’s retail locations. Most recently, he was responsible for the blockbuster Nike x NBA global launch, where the league’s new jerseys were revealed behind three moving big screen monoliths.

The titles creative director and art director have become commonplace today. Nearly all of the top acts in music have at least one consigliere in their team. The Weeknd has La Mar Taylor. Mike Carson oversees Big Sean’s project. West, over the years, has built an entire team of collaborators under Donda, his well-regarded creative company. But when Perron first worked with West, the profession didn’t exist. He didn’t set out to become one either. “Back in the day, I think that was more management in the artists’ ears,” he says. “I don’t think anyone really cared about titles, but I was like, ‘If I’m going to do this everyday, with this guy, it can’t just be ‘Kanye’s entourage has a couple creative guys in there.’ It felt like a lack of respect for the craft. But it definitely wasn’t intentional.”

“Willo is the original,” adds Matt George, the man behind streetwear emporiums Nomad and Stüssy in Toronto and Vancouver. George has known Perron for almost 15 years and has worked with him on various projects, including Stüssy’s brick and mortar locations. “Willo’s one of the guys that made that term synonymous with these kids. You hear people all the time now say they’re creative directors, but he is the truest sense of that word.”

For the last two decades or so, Perron has masterminded some of the biggest projects, for some of the biggest artists and brands in the world. But after all the success, where does he want to go from here?

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Joe Budden and DJ Akademiks Break Down Kanye Potentially Starting a Streaming Service on ‘Everyday Struggle’

On today's Everyday Struggle, Joe Budden, DJ Akademiks, and Nadeska run through the day of rap news, including Meek Mill's lawyer saying the judge wanted the rapper to leave Roc Nation for their friend's management company. Later, the crew break down the rumor that Kanye West might be starting his own streaming service and also debate whether that might become a trend going forward. 

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Adidas’ Jon Wexler Keeps It Real About Yeezy Jumping Over the Jumpman

The ComplexCon 2017 hangover is real right now, and it's time to try and recollect all the greatest moments from the two-day event in Long Beach, California. For the Full Size Run boys, the highlight of the weekend was a sit down interview with Adidas's Vice President of Global Entertainment and Influencer Marketing, Jon Wexler.

Wex is best known for being the man who brought Kanye West to Adidas, and he talked about Kanye's effect on the brand, as well as the perceived war against Nike, and whether or not Adidas won ComplexCon 2017.

Watch the episode above.

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Joe Budden and DJ Akademiks Discuss 21 Savage and Offset’s Collab Album on ‘Everyday Struggle’

On today's Everyday Struggle, Joe Budden, DJ Akademiks, and Nadeska run through the day of rap news topics, which includes a bunch of new albums from Big K.R.I.T., 21 Savage and Offset, Chris Brown, and more. Later, they break down the rumored fight between French Montana and Meek Mill's camp before diving into whether or not Kanye West actually helps the artists on G.O.O.D. Music. 

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Joe Budden and DJ Akademiks Break Down Nicki Minaj and Cardi B’s Unexpected Collab on ‘Everyday Struggle’

On today's Everyday Struggle, Joe Budden, DJ Akademiks, and Nadeska dive into the new Migos “MotorSport” track with Nicki Minaj and Cardi B. Who set the song up? Who had the better verse? Did Nicki and Cardi know the other was on the song? The crew goes into it all. 

In particular, Budden says he believes Kanye West was behind the track coming together and that Nicki and Cardi were unaware of it initially.

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Migos, Cardi B, and Nicki Minaj’s “MotorSport” Is Here

After months of relentless teasing, the first single from Migos' Culture II has finally landed. “MotorSport” premiered Friday morning on the Breakfast Club shortly after the hosts endured a peculiar conversation with the Hillsong Church guy, just hours after a preview of the track landed on YouTube. 

Migos also teased the new track during their performance at Power 105.1's Powerhouse at Barclays Thursday night.

 

A post shared by Power 105.1 (@power1051) on Oct 26, 2017 at 8:17pm PDT

Check the full version of the soon-to-be-everywhere collaboration, featuring Cardi B and Nicki Minaj, below via Spotify. Murda Beatz and CuBeatz provide production.

Though we still don't have a formal Culture II release date, the arrival of “MotorSport” means we should likely expect the project soon. Judging by Quavo's recent headline-spawning social media activity, the collection may include a variety of additional top-shelf collaborators.

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Donald Glover, Lil Yachty, Drake, Chance the Rapper, Ty Dolla Sign, Big Sean, Travis Scott, and Kanye West have all been either been seen in the studio with Quavo or heard in frustratingly brief clips of already completed collabs. Culture II also boasts a mystery executive producer, with many album hype theorists predicting their identity as being synonymous with 🐐.

 

A post shared by QuavoHuncho (@quavohuncho) on Oct 24, 2017 at 6:09pm PDT

Cardi B and Nicki Minaj, thankfully, also have new projects on the way. For Cardi B, the release will mark her debut studio album and arrives on the wave of hype cultivated by one of the best (and biggest songs) of 2017. 

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