LifeAtComplex: Air Jordan Summer 2018 Preview

On this episode Tony gets invited by Jordan Brand to preview some of the upcoming summer 2018 releases. From innovative women's designs to classic Air Jordans, there's a ton of variety set to release in the coming months. Tony walks your through the show case and provides some fun facts about these sneakers! 

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LifeAtComplex: Steve Aoki, Why Do We Throw Cakes?

On this episode the vlog gets a special visit from not one but two special guests, Steve Aoki and our UK correspondent Fenn. They sit down to talk about the new Asics Hypergel Kenzen and embracing “The Cake”. 

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Kobe Wins an Oscar; Does Kawhi Deserve a Signature Shoe? | Out of Bounds

Black Mamba strikes again! Last night, at the 90th annual Academy Awards, Kobe added to his impressive trophy collection when he won the “Best Animated Short” Oscar for “Dear Basketball.” Gilbert Arenas and the #OutofBounds crew rank the win among his many accomplishments and debate if it changes the GOAT conversation between him and Michael Jordan. Next, Gil and the guys discuss whether the NFL Scouting Combine — where some prospects have performed poorly — is important or total BS, considering teams have actual game footage to help determine if players are any good. Then, following reports that extension talks have broken down between Jordan Brand and Spurs star Kawhi Leonard, Gil keeps it all the way real in “Secure the Bag” and determines Kawhi’s market value, whether or not he deserves a signature shoe, and where he’s most likely to sign his next shoe deal. Finally, with Floyd Mayweather Jr. telling TMZ he’s developing a boxing video game, the OOB boys say what they want to see in his game before getting into heavyweight star Deontay Wilder’s latest win. See why Wilder blows Gil’s mind, and not in a good way.

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Biggs on If Nelly Took the Air Force 1 From Roc-A-Fella: ‘It’s Not a Taking or Jacking Kind of Thing’

The latest episode of Sole Collector's series Full Size Run features Roc-A-Fella co-founder Kareem “Biggs” Burke, who sat down to discuss the label's history with the Air Force 1. Alongside highlighting Kanye's impact on sneaker culture and sharing his thoughts on Drake possibly leaving Jordan Brand for Adidas, Biggs also spoke about whether Nelly took the Air Force 1 from Roc-A-Fella.

At the 6:30 mark in the video, he explained, “I mean, I don't really go into that. A sneaker's love is all over. If someone gravitates towards something and wants to put it in a song, or something like that, more kudos to them. It's not a taking or jacking kind of thing. We don't got equity in Nike. We don't own that sneaker. And what he was talking about at the time didn't have the Roc-A-Fella logo on it.”

As for his thoughts on Drake and Jordan Brand, he said, “A lot of people are big in music, it doesn't mean they're big as a brand. There are a lot of artist[s] that sell records, but that doesn't mean they can sell things outside of that. Doesn't mean that kids wanna dress like them or be like them. There's other guys that sold much more than them, but doesn't mean that if you put a sneaker on them, that they were gonna sell sneakers and clothes.”

Watch the full episode of Full Size Run above.

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LifeAtComplex: N.O.R.E. Has A New Show

On today’s episode legendary rapper Noreaga stops by to talk about his new First We Feast show, On The Run Eatin’ with N.O.R.E. This episode also includes a special unboxing from Jordan Brand and Finishline with Zoe aka “Big Zo” and Lil Brennan.  

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Drake’s Dad Cosigns LaVar Ball: ‘He’s an Outspoken Guy’

Drake's pops is officially a Big Baller. According to TMZone of music's most famous fathers is a supporter to one of basketball's most famous fathers. Dennis Graham is the latest person to cosign LaVar Ball and the Big Baller Brand. 

 

“I love [LaVar Ball] because he's outspoken,” says Graham. “He's an outspoken guy and that's what you gotta be. You gotta speak your mind.” 

While the fair share of people don't seem to share the same sentiment for the Godfather of Big Ballers, Graham has no problem with the father's headline-grabbing antics. 

“People have been kissing butts for too long. He doesn't do that. He speaks his mind,” Graham told TMZ.

The father of the 6 God definitely isn't lying either. If there's one thing that Ball does, it's speak his mind. In just this past year alone, he has been involved in an feud of sorts with the President, called out the Los Angeles Lakers head coach Luke Walton, and professed he could beat Michael Jordan in a game of 1-on-1. In fact, there isn't much that Ball won't say, which is what has made him such a polarizing figure in sports and put the entire Ball family at the forefront of sports conversations for the better part of the past year. 

While Ball has solidified his spot on the unofficial Top 10 list of celebrity fathers, Graham has also done his fair share to occupy a spot with his impeccable suit game and cameos in everything from Drake's music videos to ads for his Virginia Black whiskey (along with a fantastic slogan).

While his haters will remain abundant, a Dennis Graham cosign could do wonders for the LaVar and Big Baller Brand. Better yet, it might even plant the seed for a future Lonzo Ball/Drizzy collabo track or a BBB x Drake sneaker given the rapper's shaky situation with Jordan Brand. One can only hope.

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LifeAtComplex: Free Burgers For The Team

On today’s episode news broke that Hot Ones will be on during the pre-game of the Superbowl. Justin from FirstWeFeast gives us some insight on the new burger show called The Burger Show. Later on Tony gets a package from Jordan Brand with a particular shoe relating to Chinese New Year. To cap off the night, Olga, Justin, and Tony stop by the first ever Carl’s Jr. in New York City. Did we mention there’s a giveaway at the end of the video? Supreme…

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LifeAtComplex: Employee Appreciation

On today’s episode an email from the Human Resources department gets circulated through out the company, acknowledging a few employees who went above and beyond the call of duty. Tony shines the light on these folks for their hard work. Later on The Understudy has a few words of his own on being left off of the “list”. Jordan Brand also sends over a box with some new sneakers, that will be dropping this weekend!  

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The 10 Most Expensive Sneakers of 2017

If a sneaker doesn’t resell for a ton of money, was it ever released in the first place? With the secondary sneaker market being a billion dollar industry, it’s put more focus on what a shoe’s worth is after it releases than what it costs in stores. Good luck getting a pair at retail, bud. You’ll have to fork your dollars over on eBay or Flight Club. And that’s what you’ll need to do for the latest Air Jordan collaboration, Pharrell x Adidas sneaker, or shoe that drops only at an obscure pop-up shop half-way across the world. We’re not talking chump change either, people are shelling out major coin to cop some of these exclusive kicks. Here are some of the Most Expensive Sneakers of 2017.

To gather the info, we used StockX to find out the average resale values of all the sneakers.


  • Off-White x Air Jordan 1

    Resale value: $1,100

    The “best” sneaker of the year is also one of the most sought-after, which is the case for the Off-White x Air Jordan 1. The release for the shoe was so mad that Nike had to postpone it, with the SNKRS app shutting down due to the high demand. If you wanted this year’s top shoe, you needed to pay top dollar.


  • Air Jordan 1 Royal Satin

    Resale value: $1,590

    I’ve been very critical of Jordan’s deceptive release practices in 2017, but the Satin version of the Air Jordan 1 “Black/Royal” showed a dedication to storytelling. The shoes only dropped at Walters in Atlanta and Active Athlete in Houston, two mom and pop shops that carried the shoes when they first releases. That rarity and regional exclusiveness drove up the resale market for these satin joints. And, oh yeah, people love “Black/Royal” Air Jordan 1s.


  • A Cold Wall x Nike Air Force 1

    Resale value: $1,631

    Unless you have a pile of money or a plug in London, you probably didn’t get your hands on the A Cold Wall x Nike Air Force 1. Only released at a pop-up in in the Big Smoke, the sneakers were a throwback to classic Air Force 1 styling and were even given The Harlem Lace Job in the press photos. Talk about authenticity.


  • Just Don x Air Jordan II “Arctic Orange”

    Resale value: $1,646

    Just Don and Jordan Brand dropped the third installment of their Air Jordan II trilogy this year, this time releasing them in sizes for the whole family. The men’s pairs are going for bread, too. It all makes sense that the sneakers, being inspired by luxury handbags, actually go for the price of a luxury handbag.


  • Adidas Pharrell NMD Hu Race Trail “Cotton Candy”

    Resale value:  $1,751

    Pharrell had a really hot year with Adidas, and one of his Hu Race NMD Trail sneakers were only sold at BBC in New York City. Guess what? They resell for way more than the pairs that were sold everywhere. Surprised? Not in the least.


  • Air Jordan 1 “Spike Lee”

    Resale value: $2,397

    Besides Michael Jordan, Spike Lee is the face of the Air Jordan, coming in with the Air Jordan III to sell it as his Mars Blackmon character. In the film She’s Gotta Have It, Mars wore a pair of Black/Royal Air Jordan 1s while having sex, and now Spike has his own Air Jordan 1s. Done up in a similar colorway, the sneakers featured Mars’ face on the heel, were only sold in Brooklyn, and retailers for $300. Now they’re re-selling for over $2,000. Call that a cultural cash-et.


  • Adidas Futurecraft 4D

    Resale value: $2,892

    Adidas was supposed to release this sneaker to the public by the end of the year, but it hasn’t hit retail yet. But the brand did give away 300 pairs to friends and family… .and most of them ended up on eBay. They feature cutting-edge technology in the midsole, but they look badass, too, even if the majority of people who get them saw them as a way to cash in.


  • Adidas Pharrell NMD Hu Race Trail “N*E*R*D”

    Resale value: $5,185

    Pharrell and Adidas figured out the hype train this year, and it came to a culmination at ComplexCon with a special pair of Pharrell’s Hu Race NMD Trail that was made for the release of N*E*R*D’s new album. Kids literally fought over the shoes, which drove the resale price up even higher.


  • Chanel x Adidas Pharrell NMD Hu Race Trail

    Resale value: $11,135

    Pharrell got Adidas to collaborate with Chanel on his signature sneakers and released them at Colette for the retailer’s send off after 20 years of business. The demand was so great for them that they had to get a court bailiff to read off the auction winners. Coupled with the fact that there were only 500 pairs made, and that put this shoe as one the most in-demand releases in ages.


  • Air Jordan III “Grateful”

    Resale value: $13,250

    DJ Khaled is one of the most divisive people in the sneaker game. For some, he possesses the enthusiasm they’ve been looking for. For others, anything he touches instantly makes the product uncool. But Jordan Brand rewarded his faithfulness to the company this year with this own Air Jordan III. The shoes were given away to select folks who bought his new album, which means very few pairs are circulating. Sneakers are good investment, indeed.

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How to Be a Sneaker Designer for Nike and Jordan Brand | Jobs Unlisted

In our new series, Jobs Unlisted, Speedy Morman gives viewers an in-depth look into some of the most aspirational and unexpectedly cool professions that you won’t just find in a job search.

The premiere episode puts Speedy's sneaker design skills to the test, and he finds out if he has what it takes to work for Nike and Jordan Brand.

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