André 3000, Jon Wexler, Sarah Andelman, and More Discuss the Importance of Collaboration | ComplexCon(versations)

Earlier this week, we unveiled part one of The Art of Collab panel that took place at ComplexCon 2017 which featured Hiroshi Fujiwara talking to Jeff Staple about his legacy in design and collaborating with brands like Nike, Louis Vuitton, and Starbucks. In part two, Staple, Fujiwara​, Sarah Andelman (founder, Colette​), André 3000, and Jon Wexler (Vice President of Global Entertainment and Influencer Marketing, Adidas) come together for a discussion about the importance of collaboration.

Staple asks André about how he decides to collaborate when it comes to music, something longtime fans are aware happens few and far between these days for the legendary ATL rapper. “Sometimes people send you records like, 'Please get on this record.' Like great, great names that I actually want to get on the songs, but I'll try to write to it and it just don't work sometimes,” he explains. “It's not like a factory like Coca-Cola where I can just keeping putting out these things. So it has to feel a certain way.”

The panelists also share their thoughts on the reselling industry, and Wexler talks about Adidas working with big names like Kanye West and Pharrell.

Watch the full conversation above, and keep it locked to Complex as we'll be sharing more ComplexCon(versations) panels featuring LaVar Ball, Virgil Abloh, DeRay Mckesson, Jerry Lorenzo, and more.

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