At ComplexCon 2017, Jeff Staple (founder, Staple Design) hosted The Art of Collab, with part one of the ComplexCon(versations) panel featuring legendary designer Hiroshi Fujiwara. The founder of fragment design, Fujiwara is widely regarded as the “Godfather of Streetwear” and has worked with Nike, Stussy, Louis Vuitton, and many other brands throughout his 30-plus year career.
During the conversation, Fujiwara opens up about HTM, his collaboration with Nike's Mark Parker (CEO) and Tinker Hatfield (Vice President for Design and Special Projects) that is viewed as one of the most innovative projects in the sneaker industry. He also shares his take on past collaborations spanning Levi's to Starbucks and reveals some Nike samples that could see a potential release.
Interestingly enough, one of the sample shoes features “The Ten” on the heel tab, which leads to Staple asking what it means in light of Virgil Abloh's “The Ten” collaboration with Nike. Fujiwara suggests they may have both been tasked with working on a collection with Nike, but Abloh “won the game, I lost it… the thing he did was beautiful.”
Check out part one of The Art of Collab panel above and keep it locked to Complex as we'll be sharing part two featuring Staple and Fujiwara alongside André 3000, Sarah Andelman, and Jon Wexler.
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