Paul Rosenberg May Have Revealed the Title of Eminem’s Upcoming Album

Paul Rosenberg tried to spread the word about Yelawolf's upcoming album Trial by Fire, but it looks like he has simultaneously​ unveiled the title of Eminem's much anticipated new project. On Wednesday, Rosenberg posted a photo of himself holding the physical copy of Yelawolf's third studio effort with the caption, “@Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby.”


Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on Oct 25, 2017 at 1:26pm PDT

In the background, there appears to be a harmless looking billboard promoting a medication called “Revival.” 

However, the medication sports the backwards “E” synonymous with Em's logo. Reddit detectives then pinpointed that the full ad online was placed by Interscope Records. There's also a website for “Revival” that offers some clues, hinting at Em's involvement with what seems to be the fake medication. “Revival” is said to treat the ailment “Atrox Rithimus,” which is also not a real thing. 

If you call the number 1-833-243-8738 you'll be greeted by a voice that says “Thank you for your interest in Revival, the No. 1 slightly invasive treatment for Atrox Rithimus. You only get one shot to beat AR,” an obvious reference to Em's song “Lose Yourself.” Dr. Dre and Eminem's song “I Need A Doctor” is also playing in the background. The automated message then continues, “Don't miss your chance with Revival. Please hold to speak to a patient care representative.” 

We reached out to Eminem's rep for a comment though have yet to receive a response. We'll update when we hear back. If this is actually a part of the promotional campaign for the new album, which it sure looks to be, it's pretty creative and thorough. 

More from Complex

How Sickamore Went From Hustling Mixtapes to Crafting Platinum Albums With YG and Travis Scott | The Culture

Randall “Sickamore” Medford may not be a household name, but if you're anywhere near the rap game you know he's been an integral part of the success of hip-hop heavyweights like YG, Travis Scott, and more.

Now a senior music exec at Interscope Records, Sickamore continues to play a key role behind-the-scenes for established and up-and-coming acts alike, and based on his track record, you'd be wise to bet on what and who he's working with. In our new episode of The Culture, Jinx chops it up with Sickamore to find out how the Brooklyn representative turned his passion for music into a career hip-hop heads could only dream of.

A major turning point in Sickamore's journey can be traced back to his days of selling bootleg mixtapes on Canal Street in Manhattan, which then led to an A&R gig with Atlantic Records at the age of 21.

The jump from hustling to corporate didn't effect Sickamore's drive, who saw the transition as an opportunity to capitalize on something he always believed. “I wanted to show people that you could really be in it. You can be on tour, you can be engaged, you can find records. You can make something,” he explained. “You know how they always have that term for the culture? I understand it, but it's never been a point in my life where it's not been for the culture.”

Sickamore's path hasn't always been on a positive trajectory. Two years after joining Atlantic, he left to start an artist development company and managed Nicki Minaj early in her career. His ambitions spread him thin, though, to the point that he lost Nicki as a client. That moment, while disheartening, helped Sickamore refocus his goals.

Check out the full episode above, where Sickamore talks about building a special bond with YG, how Travis Scott's “Antidote” was initially a freestyle, and also shares a hilarious encounter he had with Drake. DJ Clark Kent and Kyambo “Hip-Hop” Joshua also talk about their experiences working with Sickamore.

More from Complex

Interscope Records Founder Jimmy Iovine Reveals The 1 Thing That Made Him a Success

This week, the premiere episode of Complex's new series Blueprint was released, with legendary music executive Jimmy Iovine sitting down with Complex Editor-in-Chief Noah Callahan-Bever to journey through Iovine's legacy, which includes everything from starting Interscope Records to Beats By Dre to his obsession with streaming music. 

In this clip from the full interview, Callahan-Bever wonders if there's one thing that's propelled all of Iovine's successes, and Iovine breaks it down beautifully. “Turning fear into a tail wind instead of a head wind,” Iovine says. “Fear is as powerful as the force, and if you can harness it, what an asset.”

“When I feel fear,” Iovine concludes, “I train myself to move forward.”

Check out Iovine's full interview via Complex, and make sure to tune into The Defiant Ones on HBO. The four-part documentary event chronicles Iovine and Dr. Dre's unlikely partnership. The series runs through Wednesday on HBO at 9 p.m., or you can watch all episodes on-demand on HBO GO and HBO NOW.

More from Complex

Jimmy Iovine Talks Founding Interscope Records, Apple Music, and Selling Beats By Dre | Blueprint

In the premiere episode of Complex's new series Blueprint, legendary music executive Jimmy Iovine sits down with Complex Editor-in-Chief Noah Callahan-Bever to break down his legacy, which includes founding Interscope Records, working with artists like 2Pac and Marilyn Manson, the motivation behind Beats By Dre, and being obsessed with streaming music.

Check out Iovine's full interview above, and make sure to tune into The Defiant Ones on HBO. The four-part documentary event chroncles Iovine and Dr. Dre's unlikely partnership. The series runs through Wednesday on HBO at 9 p.m., or you can watch all episodes on-demand on HBO GO and HBO NOW.

More from Complex

Kendrick Lamar’s ‘Damn’ Reaches Platinum Status in Less Than 1 Month

Kendrick Lamar's new album Damn, which hasn't even been out for a month yet, has already been certified platinum by the Recording Industry Association of America. Interscope Records shared the good news Thursday:

Damn arrived Apr. 14 via Top Dawg Entertainment, Aftermath, and Interscope. Several weeks prior, Lamar had hinted that something big was coming at the end of his surprise single “The Heart Part 4,” which ended with the phrase, “Y’all got til April the seventh to get y’all shit together.” When that day came, Lamar didn't drop an album, but rather announced its release date.

However, any disappointments were soon forgotten when the record came out. It has been met with near-universal acclaim from critics, obsessive theorizing from fans, and stellar sales. As if that wasn't enough, every song from the album ended up on Billboard's Hot 100 chart. The Compton rapper has announced plans for a tour to support the record this summer.

Damn is the first album of any genre released in 2017 to go platinum. (J. Cole's 4 Your Eyez Only, which went platinum last month, was released in December, 2016). The platinum plaque is not Kendrick's only recent RIAA certification. Just last month, his 2011 album Section.80 went gold.

More from Complex

DJ Snake Joins Interscope, Releases New Remix With Announcement

DJ Snake & AlunaGeorge - You Know You Like It

The man who wears his sunglasses anywhere has struck a very large and significant partnership with a major record label. Joining the roster that holds EDM champions Zedd, Disclosure, Nero, Cedric Gervais, Arty, and Destructo along with artists Lady Gaga, Ellie Goulding, Eminem, and many more, Interscope brings in DJ Snake to their all-star team of popular talent. To celebrate the momentous occasion for this Parisian sensation, he and the label are releasing remix of “You Know You Like It” by AlunaGeorge. Although the song has technically been online for over a year, they wanted to give it the exposure it deserves with the proper release that it has been waiting to have. That being said, do not think for a minute that DJ Snake is slowing down on music by any means. To the contrary, he has a number of new songs coming out on Interscope in the not-so-distant future. This is a new era for the French producer and one I personally look forward to.

Photo credit: Interscope Records

This article was first published on Your EDM.
Source: DJ Snake Joins Interscope, Releases New Remix With Announcement