Polo Ralph Lauren wasn’t originally meant for the hip-hop community until the Lo-Lifes, a crew of Brooklyn teenagers, adopted the label and made it their own in the late ‘80s. It exploded in the streets and by the ‘90s, Polo was an inescapable part of hip-hop culture, from music videos to magazine covers.
Complex News' Fenn O'Meally hit the Snow Beach re-release launch in London to find out how much money customers were willing to drop on the iconic line. She also asked a handful of people if they were willing to let her try on their purchases. Let's just say not everyone was open to the idea.
Find out what went down in the video above, and check out the teaser trailer for Complex's upcoming Polo Ralph Lauren documentary Horse Power below. Just Blaze, Raekwon, 2 Chainz, ASAP Ferg, and more are featured.
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Polo Ralph Lauren has been the unofficial gear within the hip-hop scene since the late '80s/early '90s, where legendary rappers like Raekwon (and the iconic Snow Beach pullover), Grand Puba, and more brought the clothing line to the forefront in their own unique way. Those who know their Polo history are also aware of the impact of the Lo-Lifes, which Complex has chronicled in the past.
In February, we'll expand on Polo's rich history within hip-hop and the conversation around it with our two-part documentary entitled Horse Power.
The documentary features commentary from 'Lo heads in the music and fashion industry, including Just Blaze, Raekwon, Tyson Beckford, 2 Chainz, Michaela Angela Davis, ASAP Ferg, Young Dro, Fonzworth Bentley, and many more who shine a light on its history, their relationship with the brand (good and bad), and why Polo will never go out of style.
“Our culture is based on taking things that aren't meant for us, or weren't intended for us, and making them ours,” Just Blaze explains, while others like Dro and Ferg detail their excessive spending habits on the product.
“They took it out of that white little safe lighthouse,” Davis adds, “and brought it into the streets.”
Watch the teaser for Horse Power above and look out for part one of the documentary to drop Tuesday, Feb. 13 on Complex.com and Complex's YouTube channel. Part two will be available Feb. 14.
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