Rich Brian, formerly known as Rich Chigga, goes Sneaker Shopping with Joe La Puma at Flight Club in Los Angeles and talks about his dream signature sneaker, the Ball family, and learning English through unboxing videos.
If a sneaker doesn’t resell for a ton of money, was it ever released in the first place? With the secondary sneaker market being a billion dollar industry, it’s put more focus on what a shoe’s worth is after it releases than what it costs in stores. Good luck getting a pair at retail, bud. You’ll have to fork your dollars over on eBay or Flight Club. And that’s what you’ll need to do for the latest Air Jordan collaboration, Pharrell x Adidas sneaker, or shoe that drops only at an obscure pop-up shop half-way across the world. We’re not talking chump change either, people are shelling out major coin to cop some of these exclusive kicks. Here are some of the Most Expensive Sneakers of 2017.
To gather the info, we used StockX to find out the average resale values of all the sneakers.
Off-White x Air Jordan 1
Resale value: $1,100
The “best” sneaker of the year is also one of the most sought-after, which is the case for the Off-White x Air Jordan 1. The release for the shoe was so mad that Nike had to postpone it, with the SNKRS app shutting down due to the high demand. If you wanted this year’s top shoe, you needed to pay top dollar.
Air Jordan 1 Royal Satin
Resale value: $1,590
I’ve been very critical of Jordan’s deceptive release practices in 2017, but the Satin version of the Air Jordan 1 “Black/Royal” showed a dedication to storytelling. The shoes only dropped at Walters in Atlanta and Active Athlete in Houston, two mom and pop shops that carried the shoes when they first releases. That rarity and regional exclusiveness drove up the resale market for these satin joints. And, oh yeah, people love “Black/Royal” Air Jordan 1s.
A Cold Wall x Nike Air Force 1
Resale value: $1,631
Unless you have a pile of money or a plug in London, you probably didn’t get your hands on the A Cold Wall x Nike Air Force 1. Only released at a pop-up in in the Big Smoke, the sneakers were a throwback to classic Air Force 1 styling and were even given The Harlem Lace Job in the press photos. Talk about authenticity.
Just Don x Air Jordan II “Arctic Orange”
Resale value: $1,646
Just Don and Jordan Brand dropped the third installment of their Air Jordan II trilogy this year, this time releasing them in sizes for the whole family. The men’s pairs are going for bread, too. It all makes sense that the sneakers, being inspired by luxury handbags, actually go for the price of a luxury handbag.
Adidas Pharrell NMD Hu Race Trail “Cotton Candy”
Resale value: $1,751
Pharrell had a really hot year with Adidas, and one of his Hu Race NMD Trail sneakers were only sold at BBC in New York City. Guess what? They resell for way more than the pairs that were sold everywhere. Surprised? Not in the least.
Air Jordan 1 “Spike Lee”
Resale value: $2,397
Besides Michael Jordan, Spike Lee is the face of the Air Jordan, coming in with the Air Jordan III to sell it as his Mars Blackmon character. In the film She’s Gotta Have It, Mars wore a pair of Black/Royal Air Jordan 1s while having sex, and now Spike has his own Air Jordan 1s. Done up in a similar colorway, the sneakers featured Mars’ face on the heel, were only sold in Brooklyn, and retailers for $300. Now they’re re-selling for over $2,000. Call that a cultural cash-et.
Adidas Futurecraft 4D
Resale value: $2,892
Adidas was supposed to release this sneaker to the public by the end of the year, but it hasn’t hit retail yet. But the brand did give away 300 pairs to friends and family… .and most of them ended up on eBay. They feature cutting-edge technology in the midsole, but they look badass, too, even if the majority of people who get them saw them as a way to cash in.
Adidas Pharrell NMD Hu Race Trail “N*E*R*D”
Resale value: $5,185
Pharrell and Adidas figured out the hype train this year, and it came to a culmination at ComplexCon with a special pair of Pharrell’s Hu Race NMD Trail that was made for the release of N*E*R*D’s new album. Kids literally fought over the shoes, which drove the resale price up even higher.
Chanel x Adidas Pharrell NMD Hu Race Trail
Resale value: $11,135
Pharrell got Adidas to collaborate with Chanel on his signature sneakers and released them at Colette for the retailer’s send off after 20 years of business. The demand was so great for them that they had to get a court bailiff to read off the auction winners. Coupled with the fact that there were only 500 pairs made, and that put this shoe as one the most in-demand releases in ages.
Air Jordan III “Grateful”
Resale value: $13,250
DJ Khaled is one of the most divisive people in the sneaker game. For some, he possesses the enthusiasm they’ve been looking for. For others, anything he touches instantly makes the product uncool. But Jordan Brand rewarded his faithfulness to the company this year with this own Air Jordan III. The shoes were given away to select folks who bought his new album, which means very few pairs are circulating. Sneakers are good investment, indeed.
EricKoston is one of the best professional skateboarders of all time and he’s also the biggest sneakerhead in his industry. He recently joined Complex’s Joe La Puma to go Sneaker Shopping at Flight Club in Los Angeles and talked about his two decades of having a signature shoe and shared a deep knowledge of footwear.
In the episode, Koston shares how he feel in love with the Air Jordan 1 during a visit to Japan in 1994 and remembers looking up to skaters who wore the sneaker back in the day. He also explains how he convinced eS to copy the Air Jordan XII for one of his signature sneakers. Koston talks about how he signed with Nike SB in 2009 after being a long-time fan of the brand and what it was like to have a collaboration with Kobe Bryant. During the shoot, Koston goes on about his love for Supreme and what makes the brand’s Nike collaborations special and how Virgil Abloh wanted him to skate in the Off-White Blazers. He ends up spending almost $2,000 on the Kaws x Air Jordan IVs and the Nike Flyknit Trainers.
WWE superstars The New Day, made up of Kofi Kingston, Big E, and Xavier Woods, are the longest-reigning Tag Team Champions in WWE history, and they met up with Joe La Puma at Flight Club in New York City to talk about the sneakers they wear in the ring with special guest Wale.
In the episode, Kofi talks about the Nike LeBron sneakers that he wore the first time The New Day joined as a tag team. The guys also talk about why more wrestlers in the WWE are starting to wear sneakers in the ring and how Kofi helped pave the way for people to ditch their boots. Later in the episode, veteran wrestling fan, Wale joins the trio to talk about his “Intercontinental Champ” sneakers that he made with ASICS and the current crossover between wrestling and the sneakers community. In the end, all four of the guys go shopping, spending over $5,200 on Jordans, Air Maxes, and rare and expensive collaborations from Nike and Adidas.
The sneaker resale market has become a massive industry, and John McPheters has played a pivotal role in its success. He helped bring the consignment model to footwear at Flight Club, then struck out on his own with Stadium Goods, taking the company from conception to nine figures in just two years. And he has no ceiling in sight.
In our new episode of Blueprint with Complex's Editor-in-Chief Noah Callahan-Bever, McPheters breaks down his drive to succeed and where he's going next with Stadium Goods.
Platinum-selling artist Lil Yachty is one of the most positive and stylish rappers in the game right now, and he met up with Joe La Puma at Flight Club in Los Angeles for the latest episode of Complex's Sneaker Shopping. In the episode, Yachty talks about the sneakers he wanted growing up and how Reebok offered him his own sneaker collaboration.
Yachty admits that he didn't have a lot of sneakers growing up, and his first pair of “cool” shoes ended up being a pair of fake Air Jordan VIIs. He also talks about how he didn't want the Nike Air More Uptempos until Supreme did a collaboration on them and confesses that he was a total hypebeast for the sneakers. During the shoot, Yachty talks about wanting the Nike Mags as a teenager and says he finally bought a pair for $14,000. He goes on to talk about Big Baller Brand, compares his collection to DJ Khaled's, and talks his Sprite commercial with LeBron James. In the end, he spends over $2,100 on Air Jordans and Nike SB Dunks.
Neymar is featured in Complex's latest episode of Sneaker Shopping, and in it the international soccer figure talked about how he went from a kid with one pair of Jordans to a star who got his own Jordan V. He also had the rare pleasure of getting MJ to take a selfie with him, which is a story he conversed about while walking around Flight Club in Los Angeles for some new kicks.
“No, he was incredible when I met him,” Neymar replied when asked if His Airness hesitated prior to the selfie. “He was a really nice guy, really cool. I was even taken aback by his hospitality. It was one of the happiest moments of my life. I was shaking when I met him.”
He also relayed what he said to Odell Beckham at the NBA Finals, dished on Justin Bieber's soccer skills, and also talked about how he busts Messi's balls over his cleats. After it was all said and done, he dropped well over $18,000 on kicks. Check out the full episode above.
International football star Neymar has the world talking about where he's going to play next, and weeks before the transfer-talk he connected with Joe La Puma at Flight Club in Los Angeles to talk his humble beginnings. In the episode, Neymar explains he only had one pair of sneakers growing up, a pair of Air Jordans, a brand he would go on to collaborate with on a special make-up Jordan V.
Besides explaining what it was like to meet Michael Jordan in the process of designing his own sneaker, Neymar talks friendships with Odell Beckham Jr., a competitive footwear relationship with his friend Lionel Messi (who is signed to Adidas), and how impressive Justin Bieber is as a soccer player. When it’s all said and done Neymar drops an astounding $18,000 on some of the most notable sneakers in the past decade.
Rising superstar comedian Sebastian Maniscalco goes Sneaker Shopping with Joe La Puma at Flight Club in Los Angeles, and hilariously learns about sneaker culture while poking fun on current trends in sneaker culture.