Jerry Lorenzo, ASAP Ferg & Deon Point Discuss the Pros and Cons of Exclusive Drops | ComplexCon(versations)

If you haven't lined up for a limited clothing release or sneaker drop, you probably know someone who has. It's a reality in streetwear culture today that affects retailers and consumers, and has also given way to a massive resale market. 

At ComplexCon 2017, Union LA's Chris Gibbs and Complex's own Karizza Sanchez hosted the Drop Science panel, which highlighted the pros and cons of exclusive drops. Jerry Lorenzo (founder, Fear of God), Deon Point (creative director, Concepts), Kevin Le (marketing supervisor, Bape), Racks Hogan, and ASAP Ferg joined in on the conversation to offer their insight on the topic.

The resale market for sneakers and limited drops has become a billion dollar industry, and retailers and creatives realize it's impossible to prevent people from selling the product to earn a few extra bucks. “It's definitely a gift and curse for sure. You like to see your product skyrocket and reach an elevated cost in what people paid, but you want people wearing your shit,” Point explains. “If I see a kid… they tag me in [a photo] like, 'Yo, I'm selling these.' Motherfucker I want you to wear 'em!”

Lorenzo offers a similar sentiment about his Fear of God line. “I love to see kids wearing it and enjoying it, but you can only do so much from this side. Once it hits the market it kind is what it is, and you have to not really be attached to that after part of the transaction.”

Racks Hogan has built up a rep as a go-to reseller in the New York area, and he breaks down his approach to how he decides the price for certain product. Ferg also recounts the time he waited in line to cop the Nike Air Yeezy, and based on his story it wasn't the safest environment to be in.

Bradford Shellhammer of eBay also drops in to share some data about the e-commerce giant, as well as give away a pair of the limited Shoe Surgeon x eBay x Jordan 1.

Catch the full video up top, and keep it locked to Complex as we'll be sharing more ComplexCon(versations) panels featuring the likes of André 3000, Rick Ross, Lena Waithe, Ryan Coogler, Virgil Abloh, Cam'ron, and more.

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Exclusive: ASAP Ferg on His New Era Collab and Expanding His Brand

ASAP Ferg was a major presence at Day 1 of ComplexCon, as the Hood Pope tore down the Pigeons and Planes stage with a memorable performance, shared gems at the Complex Con(versations) Drop Science panel​, and also stopped by the New Era booth to unveil his New Era Traplord and Silk City 59FIFTY caps.

Complex News' Jinx sat down with Ferg and his cousin/Silk City partner Demetrius to get the full breakdown on how the collaboration came about.

“As I kid growing up I always collected fitteds to go with my sneakers,” Ferg explained. “Now that I got the platform, I reached out to them and they actually picked up my call, and was like, 'Let's do it.'”


Ferg also shared the importance of expanding his personal brand through a company like New Era. “The big brands offer a demographic that you may not have,” he said. “Everybody might not like ASAP Ferg. But, teaming up with New Era, you got people from all walks of life… They may not know who I am, but they can discover me by liking the design of my hat.”

Check out the full video up top and keep it locked to Complex for all the biggest news and moments from ComplexCon.

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