SoundCloud has acted as a platform to discover new and emerging artists who hustle and get their music out to a wide audience of loyalists who follow a musician's career from its inception. After Lil Uzi Vert used the platform as a launching point for worldwide success, Complex has identified the new crop of SoundCloud rappers who are using it to build their brand, distribute their tracks, and create an empire of their very own.
With his unique approach, Squidnice has quickly become a name to know from the New York rap scene. Here the Staten Island representative shares the story behind his name, what his tattoos symbolize, and also kicks a freestyle. Check out the full video up top.
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