Rapper Craig Mack, who rose to prominence in the early 1990s and helped jumpstart Diddy’s Bad Boy Records label with his 1994 hit, “Flava in Ya Ear,” died of heart failure at a hospital near his home in South Carolina on Monday, according to the New York Daily News. He was 46.
Mack’s longtime friend and producer Alvin Toney, who worked on his 1994 debut album, Project: Funk Da World, confirmed Mack’s death with the Daily News. Toney told the Daily News he met with Mack as recently as last week. He said Mack told him he was dealing with an unspecified illness.
“He was prepared for whatever comes, to go home to the Lord,” Toney said. “He was prepared to do that. He wasn’t scared. He was ready.”
Mack is survived by his wife and two adult children.
Mack, who hailed from Long Island, first started rapping under the name MC EZ in the late 1980s. But he caught his big break a few years later while working as an assistant to Long Island rap legends EPMD. Mack was introduced to Sean “Puffy” Combs, now known as Diddy, and appeared on the remix to Mary J. Blige’s 1993 hit, “You Don’t Have to Worry.” He was also signed to Diddy’s then-upstart label Bad Boy Records and started working on his debut project, Project: Funk Da World.
Mack released his hit single, “Flava in Ya Ear,” in July 1994. It was the first official release for Bad Boy. He also released a remix of the single, featuring The Notorious B.I.G., LL Cool J, Rampage, and Busta Rhymes. The song received a Grammy Award nomination for Best Rap Solo Performance at the Grammy Awards in 1995, but it lost out to Queen Latifah’s “U.N.I.T.Y.”
Despite the success of Mack’s debut album, it would be his first and only release on Bad Boy. He split from the label a few years later before releasing his sophomore project, Operation: Get Down, in 1997. It did not enjoy the same success as his first album, and Mack subsequently stepped out of the spotlight and spent much of the last two decades focused on attending church in South Carolina. Still, Mack is widely credited with helping Diddy get Bad Boy off the ground at its start.
Many of those in the hip-hop community are mourning Mack’s death by taking to social media on Tuesday. Erick Sermon, Funkmaster Flex, and others have shared their reactions to Mack’s passing.
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